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bnox: TweetReach: great tool to discover your advocates

TweetReach "gives you detailed reach analysis for any search term on how tweets about that term have spread on Twitter — all in one simple report. See how many different users received tweets about your topic. " The free version allows you to run a report and see stats for the most recent 50 tweets.

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2010 Nonprofit Social Media Benchmarks Study

When it comes to social media, nonprofits find themselves making it up as they go along. We hope to shed some light on the exciting, rapidly evolving (and often confusing) world of online social media. Our goal is to help organizations – no matter their size – develop meaningful metrics for their social network outreach.

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